Senior SEO Specialist, Mumbai

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Mumbai
WFH

Senior SEO Specialist, Mumbai

Job Description:

The Senior SEO Specialist role is part of our growth marketing team at Design In DC. In this role, your responsibilities are to increase the organic search presence of both the agency itself and their clients. The Senior SEO Specialist will also work closely with our Director of Business Development and content writers. The content writer will help optimize all of the content we publish. The Senior SEO Specialist primary focus is finding ways to drive qualified visitors.

This is a part-time, remote, and contract position. Currently we are looking for a contractor who can work for 20 hours per month to start. Ideally the hours and role will grow over time.

Responsibilities:
  • Identify SEO opportunities to grow traffic and engagement in line with business success metrics
  • Full-stack SEO, with a deep understanding of both the content as well as the technical, platform driven side, being well-versed in scaling and setting up both for growth.
  • Conducting keyword research to identify topics we should cover on our Design In DC blog as well as additional client blogs. This includes both top-of-funnel, learn-intent topics and lower-funnel, purchase-intent topics.
  • Collaborate with internal development teams to ensure we adhere to due-diligence processes and SEO best practice
  • Conducting search intent research for the keywords you prioritize and using that information to create detailed SEO briefs and outlines for our team of freelance and full-time writers.
  • Monitoring rankings for the keywords we’re targeting so you can quickly make/request updates to important posts that are dropping in the rankings.
  • Using tools like Screaming Frog, Google Search Console, and PageSpeed Insights to monitor the technical health of the site(Core Web Vitals, AMP, 404s, redirects, etc.), working with our front-end engineers to resolve any issues you find.
  • Writing titles and meta descriptions for new marketing site pages and reviewing those pages to make sure they’re set up properly for SEO before they’re published.
  • Develop and implement-link building campaigns
  • Making minor edits and updates to existing content to improve rankings, gain featured snippets and other SERP features, improve our internal linking strategy.
  • Monitoring your key metrics and reporting on those metrics.
Preferred Qualifications:
  • You have a full-stack SEO understanding and execution. You possess a deep understanding of both the content as well as the technical side.
  • You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  • You can work independently and take a full ownership of your projects
  • You’re highly organised and great at time management
  • Deep experience with keyword tools (such as Ahrefs, SEMRush, Moz)
Unlimited Possibilities
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