CASE STUDY
How Kopari Beauty Uplifted its Email Revenue by 40% Using Personalized Email Marketing Strategy.
ABOUT KOPARI BEAUTY
Kopari was founded in 2015 by two friends, who were both looking for a better way to take care of their skin. They were inspired by the idea of using all natural and organic ingredients, and they wanted to create a brand that offered high-quality, sustainable products at an affordable price.
Today, Kopari is a leading provider of natural beauty products. All of their products are made with pure, organic ingredients, and they never use any harsh chemicals or artificial fragrances.Their goal is to help people look and feel their best without ever having to compromise on quality or affordability.
The Challenge
With Initial Success the Premium Skin Care brand was heavily focused on Paid Ads and Influencer marketing however more and more Brands were entering into the cosmetic space intuiting the buyer to become the Loyal customers. KOPARI BEAUTY already had a large customer database but due to lack of management in email marketing they failed to retain their existing customers with proper email marketing ecosystem. The authorities of KOPARI BEAUTY knew that longer-term, they needed an Email Marketing strategy in place to protect their online presence in the market.
Squawques Digital Media approach to enhance KOPARI BEAUTY Email Marketing strategy.
Beautiful, engaging emails to increase relevance
Studies have shown that email engagement rates decline when messages are not relevant to the recipient. However, there are many ways to increase the relevance of your emails and keep recipients engaged.
One way to increase relevance is by personalizing content. This can be done by including the recipient’s name in the subject line or body of the email, or by referencing a past purchase or interaction. Personalized content is more likely to be read and appreciated by recipients.
Another way to increase relevance is by using engaging visuals. Emails with images are more likely to be clicked on and read than those without images. In addition, using interesting typography can also help make your emails more visually appealing and engaging.
How Cosmetic Retail NYKAA hit 50% Open Rate
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